The video streaming industry has a lot of definitions that can be confusing. OTT and OVP are among them. Let’s dive into details and figure out what each one means. Let’s observe what is what.
You may not be acquainted with the OTT term, but you likely use OTT service or OTT platform every day.
OTT refers to over-the-top delivery. It is a method of delivering content via the Internet. It competes with traditional delivery methods, such as cable television or satellite television. Popular examples of OTT services are Netflix and Amazon Prime. Also there are OTT services popular in their regions: TVALB, FIBRANET, SAT TV and others.
The OTT delivery refers not only to video content but to any content – messages, audio, and VoIP. But let’s focus on OTT video streaming services.
OTT services are on the rise due to the following reasons:
OVP stands for an online video platform. While OTT is the method of content delivery, OVP is a provider of the content. It allows a provider to sell access to videos directly to an end-user.
Content providers can monetize videos using several ways:
OTT monetization is what businesses like about online video platforms the most.
What is also great about video platforms is that they can use different formats. You can publish videos you create and offer people purchase access to them. Or you can create a platform for user-generated content with a concept idea. It is up to you.
To conclude, OTT is a content delivery method, while OVP is a platform that uses OTT to deliver content to users.
If you are interested, you can contact Setplex. They develop an IPTV/OTT solution for businesses. So, you can create your video streaming platform.
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